Coworking

As previously announced, I am starting a coworking site in Lowertown (a part of Saint Paul, MN). I asked this question to my LinkedIn network, but I thought I would drop it here, too, since the readership here and my contacts on LinkedIn are pretty much mutually exclusive groups.

My question is three-fold:
1) How would you estimate the size of the market is for coworking in the Twin Cities?
2) What do you see as the most important services/qualities for a successful coworking site?
3) How should we go about advertising/marketing this community?

I have my own answers on a few of these points, but I’d be interested to hear the conversation from my network.

If you are not familiar with the idea of coworking, the general idea is to create a community where independent consultants, freelancers, telecommuters, and small businesses could get out of their isolated home offices and gain some the same advantages of networking, co-operation, and focus that more larger workplaces provide.